YOU MATTER

As Brand Manager for You Matter from 2022 to 2024, I led the brand’s creative and strategic vision from concept to execution. I managed product development from initial ideas to final production, ensuring every piece reflected the brand’s purpose and aesthetic. Beyond product, I oversaw all marketing efforts — from email campaigns and social media strategy to influencer collaborations and experiential pop-ups — maintaining a cohesive and authentic brand voice. My role also extended into art direction for photoshoots, where I translated brand storytelling into visual form, helping grow You Matter into a recognizable and emotionally resonant lifestyle brand.

WORK IN PROGRESS COLLECTION